Tag Archives: present

Potaito Boards – Sustainability that You Can Skate On

Image source: https://www.instagram.com/p/c6ucvUlYpu/
Image source: https://www.instagram.com/p/c6ucvUlYpu/

Looking for the perfect gift for a skater this holiday season? Look no further. Two local sweethearts, Tait Detro and Margot Czeropski (both 23), built a skate business like no other, out of scraps and locally sourced, secondhand materials. Behold, Potaito Boards, the environmentally sustainable skateboard manufacturer that’s reducing the carbon skate tracks of the skating community, one sale at a time.

According to the Santa Cruz Sentinel, Detro began building his own decks out of scraps in his dad’s wood shop in East Palo Alto when he was 14, and “hasn’t owned a deck he didn’t make himself since” (Ibarra). Detro’s scavenging resourcefulness, combined with his and Margot’s frustration with the “glut of wood-veneer boards on the market” (Ibarra) sparked the flame that ignited this business into the operation it is now. As espressed on their website:

“…What’s the point of making beautiful shred-machines if we can’t do so in an Earth-friendly way? We pride ourselves in our dedication to environmental stewardship, building each longboard with sustainability in mind. Every deck is built from 100% high quality repurposed materials that would have otherwise gone to waste.”

Image source: http://www.potaitoboards.com/
Image source: http://www.potaitoboards.com/

So far, Potaito Boards are available for sale online on their website, and also in three retail locations: Berdels, Santa Cruz; Black Diamond Sports, Palo Alto; and Skateworks, Los Altos. They offer “3 different models… all designed to optimize ride quality,” thanks to their “unique lamination method [that] allows us to design each board with varying concave, camber, and kick for its specific riding style,” as stated on their website.

But,of course, the cherry on top of that sweet ride is the sustainability embedded in its US-manufactured wheels and locally sourced, recycled wood. Not only will your purchase be an awesome gift for a skater you love, but also a gift to the planet you live on, and an investment in a business dedicated to sustainability, so your loved one can “ride assured” knowing their board was constructed by the hands of people building toward a better world.

Give the gift of sustainability this season. Be the change we need to see in this world. If you can’t afford a board, I’m sure you can spare a follow, share or like. Thank you for your support!

Illustration by Anna Kachelries instagram @annafaith___
Illustration by Anna Kachelries instagram @annafaith___
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This product is Potato-Approved

 

Holiday $hopping Challenge

Dear Consumers,

“The Holidays” are closing in on us. Whatever religion you practice, whichever god you worship, or don’t—regardless, chances are some gifts will be exchanged in your near future. Each year is punctuated by the same consumer spike, the ever-dreaded holiday shopping frenzy. The shopping is done, no doubt, in the selfless, giving spirit of people just trying to espress their appreciation for their loved ones by means of some material reward.

Care to make it interesting?

This year, I propose a challenge. In fact, I propose a few. Pick one and actually do it. I dare you. Twenty points to the house anybody who accepts my challenge(s). Twenty points!

 

NOT BUYIN’ IT

You may not spend any money on anything that you present to anyone this holiday season. This means you cannot purchase any gifts. Nor can you steal them; that would be cheating. You must hand-make every gift out of materials you either find or already own. Get crafty. If you don’t know how to get crafty, get drunk. See what happens. If you don’t have the resources to construct something practical, when in doubt, make modern art. Anything goes with modern art.

If you choose to accept this challenge, be prepared to set aside some time. Home-making things is tedious. Also, be prepared to present relatively shitty gifts. You’ll be forgiven, but your gifts might be a bit embarrassing. On the plus side, you won’t have to worry about your budget.

 

LEFTOVERS

Every gift you buy this season must be secondhand. You may buy anything you like, as long as it’s been bought by someone else before, used and/or forgotten about until it was no longer needed, donated, and then bought again, by you. This means nothing new had to be manufactured to satisfy your shopping list. Buying secondhand is more sustainable because it reduces our need to produce new stuff where old stuff can still suffice. Plus, previous ownership and disownership adds intrigue and character.

 

NOT TRENDING THIS SEASON

Every gift you give this season must be totally unique. Custom. Original. One of a kind. As uncommon as the individual receiving it. More and more of this world is mass-produced. Don’t risk buying someone the same thing somebody else already bought them (or worse yet, discovering that somebody-else scored a better deal). Eliminate this hazard altogether by purchasing something there is only one of. Something handmade, perhaps, not necessarily by you. Hint: this is a solid opportunity to support some of your local artists.